Main Entrance Franchise Consulting

Main Entrance Franchise Consulting’s story is deeply intertwined with the experiences of its CEO and certified franchise consultant, Max Emma. At just 18, Emma emigrated from the former Soviet Union, driven by a determination to carve out a successful future in a new country. His early business ventures were met with challenges, but instead of stepping back, Emma co-founded BooXkeeping—a bookkeeping service that is now a preferred bookkeeping provider for over 100 franchise brands in the US. Also, Max has franchised BooXkeeping and is a franchisor of his own brand.

This experience became the cornerstone of Main Entrance Franchise Consulting, where Emma leverages his unique dual perspective—as both a service provider to franchisees and a franchisor of BooXkeeping. With this blend of experiences, he crafts tailored, actionable strategies that empower clients to confidently discover, purchase and successfully grow their franchise businesses.

Setting Main Entrance apart is its promise to a customer-centric journey. Rather than merely matching candidates with any franchise, the team delves deeply into understanding each individual’s unique aspirations, lifestyle preferences and long-term vision. Acknowledging that each client’s path is different—whether it’s the desire to work long hours for greater gains, establish passive income streams, remain within a traditional office environment or be out in the field as the face of a brand—Main Entrance prioritizes aligning candidates with franchises that reflect where they see themselves in the next three to five years.

“When I work with candidates, it’s not just about selecting the right franchise; it’s about guiding them and holding their hands every step of the way,” says Emma. “We offer our services free to buyers, earning revenue from franchisors only if a franchise purchase is made. This reflects our promise to support clients throughout the journey—not just in securing a deal, but also in believing in and supporting clients beyond the initial agreement.”

At the heart of Main Entrance’s strategy is the ‘Four Freedoms’ concept—time, money, purpose and relationships. These freedoms form the compass by which the company navigates candidates toward their ideal franchise opportunity. Through franchising, individuals gain the freedom to shape their time, finding a harmonious work-life balance. Financial stability and growth are achieved through proven business models, offering candidates not only income but the means to achieve their financial goals. By choosing a franchise that aligns with their passions and interests, candidates experience a deeper sense of purpose and fulfillment in their work, turning their business into a meaningful pursuit. Franchise ownership allows for the nurturing of significant relationships, both professionally and personally, granting candidates the space to build meaningful connections that enhance their lives.

Main Entrance’s reach is not limited to the U.S.; the company also serves a diverse, global clientele, helping aspiring entrepreneurs navigate the complexities of the E2 visa program, enabling them to legally immigrate to the U.S. and start successful businesses.

One of Main Entrance’s clients was living in Europe and wanted to relocate their family to the U.S. The company not only found a great franchise opportunity for them but assisted in navigating the legal complexities of the E2 visa. Today, that client is successfully running their business in the U.S.

With a multilingual team and close partnerships with top immigration attorneys, Main Entrance excels at guiding clients through the complexities of starting a business in a new country. They simplify what can be an overwhelming process, ensuring candidates not only transition smoothly to a new environment but embark on a prosperous entrepreneurial journey. This emphasis on making the entire journey seamless—whether it’s starting a franchise or starting a life in a new country—is what truly sets Main Entrance apart.