The Business Research Company (TBRC), a leading market research firm, combines human-centered research with technological innovation to unlock new opportunities for efficiency and growth. It offers market reports, customized research and knowledge process outsourcing (KPO) services. Its expert research consultants use in-depth interviews with industry experts, advanced research and artificial intelligence (AI) capabilities to provide businesses with a comprehensive understanding of markets across the globe, helping them gain a competitive edge.
“In a world overflowing with information, our mission is to leverage human intelligence with advanced technology to extract clarity and deliver insights that truly matter,” says Oliver Guirdham, managing director.
TBRC leverages AI in transformative ways to augment its research capabilities and enhance the value it delivers to clients. One significant application is to supplement traditional research methods, such as web research, database analysis and the review of annual filings. TBRC’s hybrid approach allows it to identify new and often overlooked data sources for further investigation, thereby ensuring all critical information is considered.
It has also built AI tools into its proprietary research platform, the Global Market Model (GMM). The platform values and forecasts over 10,000 markets spanning 27 industries and 60 geographies and provides users with a comprehensive view of essential metrics such as market size, growth trends, competitive landscapes and detailed regional analysis. This level of detail equips businesses to identify emerging opportunities, mitigate potential risks, and make well-informed decisions regarding product development, service expansion and strategic investments.
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In a world overflowing with information, our mission is to leverage human intelligence with advanced technology to extract clarity and deliver insights that truly matter
While leveraging in-depth web searches for clients’ advantage, TBRC recognizes the critical need for insights that go beyond publicly available information. To address this, it leverages its experienced team of 300-plus research consultants with primary research to deliver more accurate information and tailored insights. One-on-one interviews with industry experts, senior executives, and key decision-makers allow clients to pose specific and nuanced questions about markets, competitors and industry dynamics. This process provides access to unique, non-public insights that cannot be uncovered through web research or AI tools. The human-driven insights offer invaluable perspectives on emerging trends, allowing clients to identify untapped opportunities, mitigate risks and refine their strategies based on a more informed and actionable foundation.
To further empower its clients, TBRC provides an extensive range of market intelligence reports, covering market and competitor information on the world’s most innovative markets. Businesses can also partner with the dedicated KPO teams to gain access to customized research solutions that scale seamlessly with their evolving needs.
To meet the growing demand for such tailored and actionable intelligence, TBRC has expanded its consulting services with a specialized life sciences unit. The dedicated division focuses on offering valuable insights in high-growth areas, including pharmaceuticals, biotech, medical equipment and veterinary sectors. While it continues to deepen its focus on the life sciences sector, it has also extended its expertise to cover technology-driven industries, including Internet of Things solutions and AI applications.
Through these initiatives, TBRC’s client base has significantly expanded, with many clients returning for ongoing research due to the valuable insights it provides. TBRC is actively broadening its geographic reach parallel to its expanding client base. With a robust presence in Southeast Asia, the United States, and Europe, the company is now channeling its efforts toward growth in the Middle East, with a particular emphasis on the UAE.
Offering businesses valuable insights across diverse markets, TBRC remains committed to empowering organizations with the data necessary for strategic decision-making and long-term success, positioning itself as the chosen partner in driving growth and innovation across industries.